More Than Just A Company
Posted: Aug 25 2017
Dear Tribe, Evelyn Iona is more to me than just a company.
Every corner of it is very personal. For those of you who don’t know why we do what we do here’s the coles notes; I lived in a woman’s shelter due to an unhealthy relationship. In this time I recognized that there was a lot of room for improvement in the court and recovery system. Whoever created the system certainly had a heart full of good intentions but had never been in a position to fully understand these women’s (and men’s) needs and challenges. How are you possibly supposed to create a system to help the 100,000 women that seek refuge in shelters each year (in Canada alone) if you have never lived in a shelter yourself? It’s like getting pilot lessons from someone who has never even stepped foot on a plane, it’s dangerous.
It might seem unconventional, but makeup is pretty powerful.
It's a product that women use every single day. So when I was leaving the shelter I started Evelyn Iona. Fast forward 3 years, ta-da!!! With Evelyn Iona, we are creating a healthier recovery system with funds, inspiration, programs, and partnerships by simply getting ready for the day with products we already use. Totally cool eh.
You empower one another (and me) because you recognize that we are stronger together. You are un-expecting and work hard for what you have. You recognize that you are powerful even when you feel powerless. You hold the key to a better future. You are what drives me; thanks!
~ Brandi Leifso // Evelyn Iona CEO & Founder