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"Your life isn’t the only one that’ll be transformed when you add this natural makeup line to your beauty routine."

"The concealer made me look wide awake and radiant at 9am (pre-coffee)."

"Many people have told me they can’t possibly go green because they can’t live without their gel eye liner. Well, problem solved thanks to brand Evelyn Iona. Maybe you really can have it all..."

"You’re gonna want to know Evio, Canada’s eco-friendly answer to Glossier. Evio is about cultivating a community of like-mind femmes, and doing this solely in the digital realm."

"Multitasking beauty products that every busy woman should try."

"Some brands tend to have personal back stories, like Suntegrity Skincare, a line of plant-derived sunscreen that was developed after the founder’s mother died from skin cancer. The green skin-care doyenne Tata Harper’s line is front and center, and there are hard-to-find natural products like gel eyeliners (made by Evelyn Iona)"

"Newcomer [to green beauty] Evelyn Iona Cosmetics."

"Major successes aside, this survivor will never let go of her roots, which is part of what makes this brand wonderful."

"Her story was captivating for a few reasons: She launched a highly successful all-natural line of cosmetics while living in a women’s shelter, and now she’s expanding the line into the cannabis industry."

"Two keywords to love in a primer: Antioxidant-rich and hydrating."

"Leifso, who started her beauty cosmetics company while living at a women’s shelter, recently partnered with BC-based licensed producer DOJA with hopes of hitting the cannabis beauty space come legalization. She ignited the room when she presented data on the growing influence of women in the weed industry. “I do not think you will see that in any other industry right now,” Leifso says."

"Evio Beauty Group is advocating for the enfranchisement of beauty consumers."

"Evelyn Iona donates $1 from every item sold to YWCA of Canada, and also collaborates with initiatives such as the Rose Campaign, dedicated to ending rape culture and sexual assault."

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